LED advertising technology is simply an all-rounder. You can use it for any business stuff, whether inside or outside. It always attracts attention. Let's check out where it really shines.
Outdoor advertising technology: 24/7 attention guaranteed
Do you want to attract new customers? Then LED Advertising technology your go-to outdoors. These things run around the clock, don't disappear in the dark and are visible from far away.
Examples:
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Shops and shopping centers: Bright LED signsthat show discounts, promotions or new collections. Mega trend: large malls with LED panels on the facade that inform about sales or events;
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Cafés and restaurants: LED menus or screens at the entrance. Show your dishes, specials or customer reviews. McDonald's uses this for their current menu, for example;
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Gas stations: Digital LED boards with the current fuel prices. Super practical when prices are on a rollercoaster ride;
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Pharmacies: LED crosses or information boards advertising medicines or promotions.
LED advertising technology indoors: Take your interior to the next level
LED screens rock not only outdoors, but also indoors. They attract attention, make your interior look cooler and even boost your sales.
Where you can use them:
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Shopping centers: Huge LED screens in halls, at cash registers or in boutiques. Show new collections, advertising campaigns or videos. Zara, for example, uses LED displays for fashion shows;
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Supermarkets: Screens at the checkout, in waiting areas or on shelves. Perfect for promoting special offers or new products;
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Cinemas: LED screens for trailers, ticket sales or event advertising;
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Banks: LED boards with exchange rates, credit offers or loyalty programs.
Advertising technology on means of transport: Dynamic and seen thousands of times
Advertising on vehicles is simply next level because it drives through the city and reaches thousands of people every day. With LED technology it becomes even more striking and noticeable.
Where it is used:
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Buses, trains: LED boards that show the route or advertise products and services;
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Taxis: LED screens on the roof promoting restaurants, shops or services;
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Subways and train stations: LED screens at stations that advertise concerts, sales or city events.
Conclusion: LEDAdvertising technology is simply the game changer for your business. Whether outside, inside or on wheels - it always attracts attention and gets your message across. So, what are you waiting for? Get the technology and rock your business!
Advertising techniques and current events, trade fairs, presentations
LED screens are a must these days. They make events visually wow, convey information and help to involve the audience:
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Concerts & Festivals: Huge LED walls show the live performance in real time;
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Sports events: scoreboards for game scores, game streams and sponsor advertising;
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Business conferences: LED screens for presentations and speaker appearances;
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Trade fairs: Interactive screens that present products and services in the best possible way.
Event planned? Get a Advertising technicianto help with setup!
Advertising Techniques in Big Cities: Successful Examples
use world metropolises LED advertising has long been an integral part of city advertising:
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Times Square (New York) – gigantic LED billboards for advertising global brands;
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Tokyo (Japan) – LED screens on buildings in Shibuya, where hundreds of thousands of people travel every day;
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London (Piccadilly Circus) – LED panels at intersections with advertising of famous brands;
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Berlin, Frankfurt, Munich – modern LED installations, cleverly integrated into the city architecture.
Where does LED advertising work best? Ideally, when advertising technology nearby is:
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Street screens: Attract random customers;
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Indoor advertising: works perfectly on shoppers in the shop;
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Transport advertising: Reaches many people at once;
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Events & trade fairs: Provides visual highlights.
LED advertising – suitable for every business. LED screens help every business to attract attention, stand out from the competition and catch more customers.
How do you choose the right LED screen?
You want to go to LED Advertising technology invest? Nice! But how do you find the right display without getting ripped off? Here are the most important criteria:
Size and resolution
Before you buy, check the right size. This will determine how well your message comes across.
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Small screens (up to 1 m²): Perfect for shop windows, checkout areas, cafes or pharmacies. Examples? LED menus at McDonald's or advertising boards in the supermarket;
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Medium screens (1-5 m²): Ideal for building facades, shopping centers and gas stations;
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Large screens (5+ m²): Great for outdoor advertising on buildings, stadiums, malls or concert venues.
The resolution determines the image quality. More pixels = sharper image. For large outdoor screens, the resolution can be lower because they are viewed from a distance. For indoor screens (shops, restaurants), a high resolution is worthwhile - the image remains razor-sharp even from close up.
Brightness and visibility in any light
For LED advertising to really pop, it must be clearly visible even in bright sunshine.
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For outdoor screens, the brightness should be at least 5000-7000 nits;
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For indoor screens, 800-1500 nits are sufficient.
Automatic brightness adjustment is also practical. It saves energy and doesn't blind people at night.
protection against weather conditions (IP rating)
For outdoor installations, the screen must be protected from moisture, dust and temperature fluctuations:
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IP65 and above: Best choice for outdoors – rain, snow and dirt? No problem;
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IP54 and below: Suitable for indoor use only.
Cheap screens without protection quickly give up the ghost because moisture and dirt do the rest.
Power consumption and energy efficiency
LED screens run around the clock – so you should keep an eye on power consumption.
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advertising technology made in Germany saves up to 50% electricity thanks to modern technology;
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Cheap Chinese alternatives consume more energy and result in hefty electricity bills.
Pay attention to the energy efficiency class when purchasing!
Content management systems
Modern LED screens have smart control systems that make content updates easy:
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Wi-Fi or cloud management: change content remotely via PC or smartphone;
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USB or SD card: Cheaper option, but updates must be done on-site;
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Automatic scheduling: Play advertisements at specific times (e.g. one promotion in the morning, another in the evening).
Do you have multiple advertising locations? Then remote management is the best solution – saves time and hassle.
Reliability and guarantee
LED screens are an investment, so it’s better to buy something sensible right away:
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German manufacturers offer 3-5 years warranty and service support;
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Cheap Chinese models often come without a guarantee or with short terms (6-12 months).
Important: Don't cut corners - otherwise you'll either have to buy a new screen or pay for expensive repairs after 1-2 years.
Why choose advertising technology made in Germany?
Are you looking for advertising technology? Then be sure to look at local manufacturers! A local Werbetechniker Shop delivers better service because it is close, cares about its reputation and wants to win new customers. In addition, the local Advertising technician better understand the needs of his compatriots.
Deutsche Advertising technology has clear advantages:
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Reliability and durability;
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High image quality;
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energy saving;
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weather protection;
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Official guarantee.
advertising technology nearby is an investment that pays off twice. You don't just get advertising, but an effective marketing tool that is perfectly tailored to your needs - and runs for years!
Costs for advertising techniques: to save or not?
The price of LED advertising depends on:
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size of the screen;
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brightness and resolution;
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manufacturers and components;
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Extras (like Wi-Fi, automatic brightness adjustment, etc.).
Sure, cheap Chinese screens cost up to 30-50% less. But they don't last long and break more quickly. German LED systems are more expensive, but of higher quality, have a guarantee and save electricity.
If you are planning for the long term, it is better to invest in quality. It pays off. That is why you need a Werbetechniker Shopthat offers quality solutions. And of course you need a LED for advertising technologywho will give you good advice.
How LED advertising technology works and convinces
LED advertising has long proven its worth. It helps companies to gain more attention, increase sales and strengthen their brand image.
Here are a few examples of how large companies use the technology:
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McDonald's: Dynamic LED screens in the branches show dishes, offers and combination deals. Outside at the entrance, LED displays lure in customers with new products and specials;
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Shell gas stations: LED price boards make updating fuel prices easy. There is also dynamic advertising for promotions, coffee and the shop;
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London theater: LED posters at the entrance promoting current shows in real time.
Pretty inspiring, right? But don't worry, small businesses can benefit from it too.
Just look Werbetechnik Düsseldorf or Berlin Werbetechnik and get yourself a few mini LED screens. Perfect for checkout areas to advertise additional products and offers. Or cool LED panels in the shop window with opening times and promotions – great idea for Werbetechnik Berlin!
A good tip: Find an expert like LED for advertising technology, which will give you more ideas. A real Advertising technician certainly has even more smart applications in store.
Why invest in LED advertising?
Here are the main reasons:
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More customers: Colorful, moving images attract attention;
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Cost-saving: No expensive printing costs and no manual replacement of posters;
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Energy saving: Consumes less electricity than traditional neon signs;
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Flexible: Change content in real time.
LED advertising is not just a trend. It is a powerful tool that helps companies grow and develop. Is it relevant in all cities? Yes, use Werbetechnik Berlin or Werbetechnik DüsseldorfIf you are not yet using LED technology in your business, it is time to start! It is a really smart investment that will take your store to the next level. Whether big or small, with the right screens your business will be remembered - and that's what counts!
